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Showing posts with label Media Activism. Show all posts
Showing posts with label Media Activism. Show all posts
Tuesday, 8 February 2011
Saturday, 27 November 2010
Official News Sources and Citizen Journalists
Posted by
MONTAGU
Met Forced to Admit Mounted Police Charged Protesters at Wednesday's Anti-Cuts Demo
Scotland Yard has been forced to retract its statement about the use of mounted police charges during Wednesday's anti-Higher Education cuts demonstration. As reported in the Guardian, on Thursday a Met spokesperson categorically stated that "Police horses were involved in the operation, but that didn't involve charging the crowd."
Since then footage shot by a protester has surfaced that clearly shows mounted police charging without warning into a crowd containing school children, at least two mothers who had come to collect children and a pregnant woman.
Somehow the mainstream media managed to miss this and the other mounted police charge.
Citizen Journalists and Agenda Setting
Coming off the back of the citizen journalist footage that forced the Independent Police Complaints Commission to investigate whether the Met had misled the public over the death of Ian Tomlinson at the G20 protests in April last year, this highlights the value to protesters of on-scene video. After Ian Tomlinson was attacked by a policeman on his way home from work 'anonymous sources', 'eye-witnesses' and police sources were employed to set the agenda in the right-wing press. Sky News, for example: "Police said they were pelted with missiles believed to include bottles as they tried to save his life." Or this headline from the Evening Standard (now mysteriously disappeared from their website, captured here):
Without the video shot by protesters that clearly showed a police officer beating Tomlinson before pushing him to the ground this may have remained the accepted truth of the events that led to his death.
This demonstrates the power of authorities, including the police, to set the agenda in the mainstream media's reporting of events, as campaigning journalist Heather Brooke discusses in relation to the shooting of Jean Charles de Menezes in the video below.
Activist video and citizen journalism clearly has an increasing role to play in the countering of this sort of information control by authorities and institutions. Techniques first developed during the anti-road protest and environmental movements of the 1990s (see here from page 81, for example) are now, through mobile video technology, available to greater numbers of people and have been successful in shifting the public discourse about the policing of demonstrations, to a certain extent.
Viva Camcordistas!
Scotland Yard has been forced to retract its statement about the use of mounted police charges during Wednesday's anti-Higher Education cuts demonstration. As reported in the Guardian, on Thursday a Met spokesperson categorically stated that "Police horses were involved in the operation, but that didn't involve charging the crowd."
Since then footage shot by a protester has surfaced that clearly shows mounted police charging without warning into a crowd containing school children, at least two mothers who had come to collect children and a pregnant woman.
Somehow the mainstream media managed to miss this and the other mounted police charge.
Citizen Journalists and Agenda Setting
Coming off the back of the citizen journalist footage that forced the Independent Police Complaints Commission to investigate whether the Met had misled the public over the death of Ian Tomlinson at the G20 protests in April last year, this highlights the value to protesters of on-scene video. After Ian Tomlinson was attacked by a policeman on his way home from work 'anonymous sources', 'eye-witnesses' and police sources were employed to set the agenda in the right-wing press. Sky News, for example: "Police said they were pelted with missiles believed to include bottles as they tried to save his life." Or this headline from the Evening Standard (now mysteriously disappeared from their website, captured here):
Without the video shot by protesters that clearly showed a police officer beating Tomlinson before pushing him to the ground this may have remained the accepted truth of the events that led to his death.
This demonstrates the power of authorities, including the police, to set the agenda in the mainstream media's reporting of events, as campaigning journalist Heather Brooke discusses in relation to the shooting of Jean Charles de Menezes in the video below.
Activist video and citizen journalism clearly has an increasing role to play in the countering of this sort of information control by authorities and institutions. Techniques first developed during the anti-road protest and environmental movements of the 1990s (see here from page 81, for example) are now, through mobile video technology, available to greater numbers of people and have been successful in shifting the public discourse about the policing of demonstrations, to a certain extent.
Viva Camcordistas!
Sunday, 31 October 2010
Cultural Resistance: Liar Liar, Captain Ska
Posted by
MONTAGU
Nice bit of cultural resistance by Captain Ska.
More please!
More please!
Wednesday, 6 October 2010
No Pressure Backlash Roundup
Posted by
MONTAGU
A Selection of the More Interesting Responses to the 10:10 Campaign Video No Pressure
As a final follow-up to a number of previous posts (here, here, here), there's a selection of responses to the No Pressure film discussed in the Guardian, here.
Climate Safety has an interesting discussion of the failed tactics used in the film here. For example:
Of course, its easy to be critical of any attempt to engage the public with climate change – it is a formidable challenge finding the right way of encouraging people to embrace low-carbon lifestyles. But gradually, social scientists and climate change communicators are starting to piece together good evidence on how to effectively communicate climate change. The recent report by the Climate Change Communication Advisory Group (CCCAG), a network of climate communication academics and practitioners, set out seven principles for communicating climate change to mass audiences:
1. Move Beyond Social Marketing
2. Be honest and forthright about the probable impacts of climate change, and the scale of the challenge we confront in avoiding these. But avoid deliberate attempts to provoke fear or guilt.
3. Be honest and forthright about the impacts of mitigating and adapting to climate change for current lifestyles, and the ‘loss’ — as well as the benefits — that these will entail. Narratives that focus exclusively on the ‘up-side’ of climate solutions are likely to be unconvincing.
a. Avoid emphasis upon painless, easy steps.
b. Avoid over-emphasis on the economic opportunities that mitigating, and adapting to, climate change may provide.
c. Avoid emphasis upon the opportunities of ‘green consumerism’ as a response to climate change.
4. Empathise with the emotional responses that will be engendered by a forthright presentation of the probable impacts of climate change.
5. Promote pro-environmental social norms and harness the power of social networks
6. Think about the language you use, but don’t rely on language alone
7. Encourage public demonstrations of frustration at the limited pace of government action
Finally, in probably the best discussion of the film that I have read, Luna17 describes it as "perhaps the worst campaign video I've ever seen." Luna goes on:
The basic failure here is its perpetuating of the myth that reducing carbon emissions is primarily a matter of individual responsibility, thus depoliticising the whole issue of climate change as well as misrepresenting the reality of what drives it. There's no sense that some forces in society - the aviation industry, say, or oil mutinationals - might perhaps be disproportionately responsible.
What I find especially nauseating is that in a number of the examples it's the higher-status individual - teacher, boss - who is enlightened about climate change while its their 'inferiors' - pupils, workers - who are ignorant and irresponsible. It is deeply snobbish and reinforces the mistaken idea that the elite is already 'on board' with tackling climate change, but now ordinary people need to be similarly convinced.
I couldn't have put it better myself.
As a final follow-up to a number of previous posts (here, here, here), there's a selection of responses to the No Pressure film discussed in the Guardian, here.
Climate Safety has an interesting discussion of the failed tactics used in the film here. For example:
Of course, its easy to be critical of any attempt to engage the public with climate change – it is a formidable challenge finding the right way of encouraging people to embrace low-carbon lifestyles. But gradually, social scientists and climate change communicators are starting to piece together good evidence on how to effectively communicate climate change. The recent report by the Climate Change Communication Advisory Group (CCCAG), a network of climate communication academics and practitioners, set out seven principles for communicating climate change to mass audiences:
1. Move Beyond Social Marketing
2. Be honest and forthright about the probable impacts of climate change, and the scale of the challenge we confront in avoiding these. But avoid deliberate attempts to provoke fear or guilt.
3. Be honest and forthright about the impacts of mitigating and adapting to climate change for current lifestyles, and the ‘loss’ — as well as the benefits — that these will entail. Narratives that focus exclusively on the ‘up-side’ of climate solutions are likely to be unconvincing.
a. Avoid emphasis upon painless, easy steps.
b. Avoid over-emphasis on the economic opportunities that mitigating, and adapting to, climate change may provide.
c. Avoid emphasis upon the opportunities of ‘green consumerism’ as a response to climate change.
4. Empathise with the emotional responses that will be engendered by a forthright presentation of the probable impacts of climate change.
5. Promote pro-environmental social norms and harness the power of social networks
6. Think about the language you use, but don’t rely on language alone
7. Encourage public demonstrations of frustration at the limited pace of government action
Finally, in probably the best discussion of the film that I have read, Luna17 describes it as "perhaps the worst campaign video I've ever seen." Luna goes on:
The basic failure here is its perpetuating of the myth that reducing carbon emissions is primarily a matter of individual responsibility, thus depoliticising the whole issue of climate change as well as misrepresenting the reality of what drives it. There's no sense that some forces in society - the aviation industry, say, or oil mutinationals - might perhaps be disproportionately responsible.
What I find especially nauseating is that in a number of the examples it's the higher-status individual - teacher, boss - who is enlightened about climate change while its their 'inferiors' - pupils, workers - who are ignorant and irresponsible. It is deeply snobbish and reinforces the mistaken idea that the elite is already 'on board' with tackling climate change, but now ordinary people need to be similarly convinced.
I couldn't have put it better myself.
Saturday, 2 October 2010
10:10 No Pressure Video: The Backlash
Posted by
MONTAGU
The Richard Curtis directed 10:10 campaign video No Pressure has prompted a furious backlash from climate change deniers.
Yesterday evening the 10:10 campaign issued the following statement:
Sorry.
Today we put up a mini-movie about 10:10 and climate change called 'No Pressure’.
With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain's leading comedy writer, Richard Curtis - writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn't and we sincerely apologise to anybody we have offended.
As a result of these concerns we've taken it off our website. We won't be making any attempt to censor or remove other versions currently in circulation on the internet.
We'd like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.
At 10:10 we're all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.
Onwards and upwards,
Franny, Lizzie, Eugenie and the whole 10:10 team
Criticism
Montagu spent a bit of time this morning scouring the interweb to get a feel for the criticisms of the No Pressure film. The general line of argument is something like "eco-fascists want to explode CHILDREN who don't agree with them" which represents a massive sense of humour FAIL on a film that was clearly meant to be a joke. Rather than reproduce the more ludicrous criticisms here lets take what can possibly be defined as the more "sophisticated" end of the climate denier spectrum as an example.
James Delingpole is a climate change denier and occasional Telegraph journalist that has been described by George Monbiot as specialising in "ill-informed viciousness provided for free by trolls on comment threads everywhere, but raised by an order of magnitude."
Delingpole argues that "With No Pressure, the environmental movement has revealed the snarling, wicked, homicidal misanthropy beneath its cloak of gentle, bunny-hugging righteousness."
Snarling, wicked, homicidal misanthropy? The extent to which the criticisms of the film reveal the hysteria of climate change deniers is entirely predictable. More surprising is the speed at which the 10:10 campaign capitulated to this, clearly deciding that No Pressure had become a propaganda own-goal in the space of a few hours. This shows the effectiveness of the climate change deniers at setting the agenda in online discourse.
However, it may also reveal some of the limits of the 10:10 campaign: the attempt to package a message about climate action in a simple, acceptable, a-political way. Perhaps the speed at which the campaign had been taken up in the mainstream - celebrity endorsements, Sony, David Cameron and so on - had given them the confidence that they had their finger on the Zeitgeist? The No Pressure film itself has a simple message - everyone should do their bit - and packages it with a mixture of light-hearted shock and celebrity endorsement. The negative response - removing and, for a time, attempting to suppress the video - demonstrates how this tactic can run into problems, shying away from genuine conflict at the first sign. Maybe they should have stuck to their guns a bit more and given the film some time to reach the right people? Or maybe made a stronger political argument about the obstacles to climate change action? You are never going to persuade hysterical climate change deniers like Delingpole, a man who lists his "likes" on his blog as "Margaret Thatcher; Ronald Reagan; English tradition; the American Way". I'd suggest exploding him.
Yesterday evening the 10:10 campaign issued the following statement:
Sorry.
Today we put up a mini-movie about 10:10 and climate change called 'No Pressure’.
With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain's leading comedy writer, Richard Curtis - writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn't and we sincerely apologise to anybody we have offended.
As a result of these concerns we've taken it off our website. We won't be making any attempt to censor or remove other versions currently in circulation on the internet.
We'd like to thank the 50+ film professionals and 40+ actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.
At 10:10 we're all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.
Onwards and upwards,
Franny, Lizzie, Eugenie and the whole 10:10 team
Criticism
Montagu spent a bit of time this morning scouring the interweb to get a feel for the criticisms of the No Pressure film. The general line of argument is something like "eco-fascists want to explode CHILDREN who don't agree with them" which represents a massive sense of humour FAIL on a film that was clearly meant to be a joke. Rather than reproduce the more ludicrous criticisms here lets take what can possibly be defined as the more "sophisticated" end of the climate denier spectrum as an example.
James Delingpole is a climate change denier and occasional Telegraph journalist that has been described by George Monbiot as specialising in "ill-informed viciousness provided for free by trolls on comment threads everywhere, but raised by an order of magnitude."
Delingpole argues that "With No Pressure, the environmental movement has revealed the snarling, wicked, homicidal misanthropy beneath its cloak of gentle, bunny-hugging righteousness."
Snarling, wicked, homicidal misanthropy? The extent to which the criticisms of the film reveal the hysteria of climate change deniers is entirely predictable. More surprising is the speed at which the 10:10 campaign capitulated to this, clearly deciding that No Pressure had become a propaganda own-goal in the space of a few hours. This shows the effectiveness of the climate change deniers at setting the agenda in online discourse.
However, it may also reveal some of the limits of the 10:10 campaign: the attempt to package a message about climate action in a simple, acceptable, a-political way. Perhaps the speed at which the campaign had been taken up in the mainstream - celebrity endorsements, Sony, David Cameron and so on - had given them the confidence that they had their finger on the Zeitgeist? The No Pressure film itself has a simple message - everyone should do their bit - and packages it with a mixture of light-hearted shock and celebrity endorsement. The negative response - removing and, for a time, attempting to suppress the video - demonstrates how this tactic can run into problems, shying away from genuine conflict at the first sign. Maybe they should have stuck to their guns a bit more and given the film some time to reach the right people? Or maybe made a stronger political argument about the obstacles to climate change action? You are never going to persuade hysterical climate change deniers like Delingpole, a man who lists his "likes" on his blog as "Margaret Thatcher; Ronald Reagan; English tradition; the American Way". I'd suggest exploding him.
Friday, 1 October 2010
Franny Armstrong's No Pressure Video and Climate Change Activism
Posted by
MONTAGU
Richard Curtis has made a short video to publicise the upcoming 10:10 campaign initiative.
Nice.
A previous post discussed the radical potential of the 10:10 campaign. This video makes an interesting follow-up. It is a series of short-sharp-shock films that appear to be custom designed for distribution through social networks as an internet meme. They come with celebrity endorsements from the likes of Gillian Anderson, David Ginola and Tottenham Hotspur ("The first football club to sign up") and present a simple, clear message about reducing carbon emissions through activities like cycling, changing light bulbs and insulation.
In this way it is a good example of one of the current trends in media activism. This focusses not on addressing systemic barriers to climate change solutions, but on individual activity. It does nothing to create strong ties between activists as part of a grassroots movement (one of the stated aims of the 10:10 campaign), but instead relies on weak ties generated through social networking. Further, in adopting the established conventions of commercial advertising and integrating itself with celebrity culture, the radical potential of such campaigns are blunted - and radical campaigns are surely what are needed. In this way it is exactly what Micah White was criticising in the previous post - "To increase click rate, they water down their messages and make their 'asks' easier and 'actions' simpler." No pressure indeed.
It will be interesting to see how effective the 10:10 campaign turns out to be. Hopefully I am completely wrong and billions of people across the world will radically transform their daily lives giving governments no option but to drastically redesign the organisation of the advanced industrial economies and channel resources into a sustainable but fair production model based on human need.
Nice.
A previous post discussed the radical potential of the 10:10 campaign. This video makes an interesting follow-up. It is a series of short-sharp-shock films that appear to be custom designed for distribution through social networks as an internet meme. They come with celebrity endorsements from the likes of Gillian Anderson, David Ginola and Tottenham Hotspur ("The first football club to sign up") and present a simple, clear message about reducing carbon emissions through activities like cycling, changing light bulbs and insulation.
In this way it is a good example of one of the current trends in media activism. This focusses not on addressing systemic barriers to climate change solutions, but on individual activity. It does nothing to create strong ties between activists as part of a grassroots movement (one of the stated aims of the 10:10 campaign), but instead relies on weak ties generated through social networking. Further, in adopting the established conventions of commercial advertising and integrating itself with celebrity culture, the radical potential of such campaigns are blunted - and radical campaigns are surely what are needed. In this way it is exactly what Micah White was criticising in the previous post - "To increase click rate, they water down their messages and make their 'asks' easier and 'actions' simpler." No pressure indeed.
It will be interesting to see how effective the 10:10 campaign turns out to be. Hopefully I am completely wrong and billions of people across the world will radically transform their daily lives giving governments no option but to drastically redesign the organisation of the advanced industrial economies and channel resources into a sustainable but fair production model based on human need.
The Limits of Online Activism
Posted by
MONTAGU
Following a previous post on strategy and tactics in climate change activism, below is a post written by Micah White at the Adbusters blog. White argues that the "future of activism is not online; it is a spiritual insurrection against pollution of the mind. And that begins with turning off our screens." This is an interesting article and I am fully aware of the irony of reposting it on this blog...
Rejecting Clicktivism
The world is in desperate need of a cultural revolution. While some of us slave to produce objects we will never be able to afford, others toil to consume luxury items they do not need. Neither lives a fulfilling life, neither is happy and both play a role in the continued desecration and evisceration of the earth. Consumer society is founded in this vicious cycle that chains some to the factory workbench and others to the screens in cubicles. It is an increasingly inhumane cycle that is spiraling out of control, dragging humanity into the abyss of climate wars and cultural insanity. That much we know. But what remains unclear is how to change the situation.
One answer that has come to dominate all others is that the future of activism is online. Dazzled by the promise of reaching a million people with a single click, social change has been turned over to a technocracy of programmers and “social media experts” who build glitzy, expensive websites and viral campaigns that amass millions of email addresses. Treating email addresses as equivalent to members, these organizations boast of their large size and downplay their small impact. It is all about quantity. To continue growing, they begin consulting with marketers who assure them that “best practices” dictate crafting a message that will appeal to the greatest number of people. Thus focus groups, A/B testing and membership surveys replace a strong philosophy, vision for radical change, and cadre of diehard supporters.
It is no wonder that their campaigns soon resemble advertising: email messages are market tested and click rate metrics dominant all other considerations. In the race for quantity, passion is left behind. But with each day they find it harder to elicit a response from their “members”. Soon, they hit the pitiful online-activist industry average: less than one in twenty of their members are clicking on their emails, the rest just hit delete. (It is a well-known secret within Bay Area progressive organizations that a 5% response rate is the norm.) Thus, despite their massive, gargantuan list size, they can only count on rallying a minuscule response for any of their actions. To increase click rate, they water down their messages and make their “asks” easier and “actions” simpler. Soon, the “click to sign” deception is rolled out and simply opening an email link is treated as signing a petition. And yet, while their membership list grows larger, the active portion of their base disappears. And what is worse, as well-meaning digital activists soon discover, they are being outdone by disingenuous advertising campaigns posing as true agents of change.
Thus, we find ourselves in the bizarre situation where the celebrated international climate change organization TckTckTck with 10+ million members and 350+ partner organizations – including Greenpeace, 350, WWF, OXFAM etc – is covertly run by Havas Worldwide, the world’s sixth largest advertising company. Havas’ clients include Wal-Mart, Coca-Cola, Pfizer, BP and the rest of the ones who are to blame.
By turning activism over to the technocrats, we’ve done a great disservice to the noble tradition of rabble rousing that has brought humanity every egalitarian development. We’ve exchanged the difficult process of engaging in real world struggles for the ease of sending emails and clicking links. And I say this knowing that digital-activists agree and a new generation are only too eager to offer their services, hawking themselves as the pioneers in the cutting-edge field of turning email addresses into bodies on the street. But we must resist their claims to expertise and their successes defined by quantity. The way forward will not be through the mediation of the screen.
Activism, when properly conceived, aims at revolution by striking at the root. It deploys an essential critique of society that cannot be resolved, or recuperated, without a major cultural shift. Each era must find and hone that critique and with persistence use it to repeatedly attack the prevailing social order. The essential critique of our generation is the mental environmentalist perspective which understands consumerism to be a plague upon the earth supported by pollution of our mental ecology by advertisers.
The future of activism is not online; it is a spiritual insurrection against pollution of the mind. And that begins with turning off our screens.
****
Update:
There is a rebuttal to White's piece in the Huffington Post by Angus Johnston, where he argues:
"The American student movement of the 1960s wasn't directed by any national body. It wasn't, in the main, financed or facilitated by pre-existing groups. It was built at the grass roots by students who stood up when they saw their fellow activists on television or in the papers, or received newsletters from national organizations and letters from friends at distant campuses. It was a movement sparked by social networking, and it was a movement that transformed the campus and the nation.
And now, with the help of contemporary social media, a new generation of campus activists is doing it again."
Rejecting Clicktivism
The world is in desperate need of a cultural revolution. While some of us slave to produce objects we will never be able to afford, others toil to consume luxury items they do not need. Neither lives a fulfilling life, neither is happy and both play a role in the continued desecration and evisceration of the earth. Consumer society is founded in this vicious cycle that chains some to the factory workbench and others to the screens in cubicles. It is an increasingly inhumane cycle that is spiraling out of control, dragging humanity into the abyss of climate wars and cultural insanity. That much we know. But what remains unclear is how to change the situation.
One answer that has come to dominate all others is that the future of activism is online. Dazzled by the promise of reaching a million people with a single click, social change has been turned over to a technocracy of programmers and “social media experts” who build glitzy, expensive websites and viral campaigns that amass millions of email addresses. Treating email addresses as equivalent to members, these organizations boast of their large size and downplay their small impact. It is all about quantity. To continue growing, they begin consulting with marketers who assure them that “best practices” dictate crafting a message that will appeal to the greatest number of people. Thus focus groups, A/B testing and membership surveys replace a strong philosophy, vision for radical change, and cadre of diehard supporters.
It is no wonder that their campaigns soon resemble advertising: email messages are market tested and click rate metrics dominant all other considerations. In the race for quantity, passion is left behind. But with each day they find it harder to elicit a response from their “members”. Soon, they hit the pitiful online-activist industry average: less than one in twenty of their members are clicking on their emails, the rest just hit delete. (It is a well-known secret within Bay Area progressive organizations that a 5% response rate is the norm.) Thus, despite their massive, gargantuan list size, they can only count on rallying a minuscule response for any of their actions. To increase click rate, they water down their messages and make their “asks” easier and “actions” simpler. Soon, the “click to sign” deception is rolled out and simply opening an email link is treated as signing a petition. And yet, while their membership list grows larger, the active portion of their base disappears. And what is worse, as well-meaning digital activists soon discover, they are being outdone by disingenuous advertising campaigns posing as true agents of change.
Thus, we find ourselves in the bizarre situation where the celebrated international climate change organization TckTckTck with 10+ million members and 350+ partner organizations – including Greenpeace, 350, WWF, OXFAM etc – is covertly run by Havas Worldwide, the world’s sixth largest advertising company. Havas’ clients include Wal-Mart, Coca-Cola, Pfizer, BP and the rest of the ones who are to blame.
By turning activism over to the technocrats, we’ve done a great disservice to the noble tradition of rabble rousing that has brought humanity every egalitarian development. We’ve exchanged the difficult process of engaging in real world struggles for the ease of sending emails and clicking links. And I say this knowing that digital-activists agree and a new generation are only too eager to offer their services, hawking themselves as the pioneers in the cutting-edge field of turning email addresses into bodies on the street. But we must resist their claims to expertise and their successes defined by quantity. The way forward will not be through the mediation of the screen.
Activism, when properly conceived, aims at revolution by striking at the root. It deploys an essential critique of society that cannot be resolved, or recuperated, without a major cultural shift. Each era must find and hone that critique and with persistence use it to repeatedly attack the prevailing social order. The essential critique of our generation is the mental environmentalist perspective which understands consumerism to be a plague upon the earth supported by pollution of our mental ecology by advertisers.
The future of activism is not online; it is a spiritual insurrection against pollution of the mind. And that begins with turning off our screens.
****
Update:
There is a rebuttal to White's piece in the Huffington Post by Angus Johnston, where he argues:
"The American student movement of the 1960s wasn't directed by any national body. It wasn't, in the main, financed or facilitated by pre-existing groups. It was built at the grass roots by students who stood up when they saw their fellow activists on television or in the papers, or received newsletters from national organizations and letters from friends at distant campuses. It was a movement sparked by social networking, and it was a movement that transformed the campus and the nation.
And now, with the help of contemporary social media, a new generation of campus activists is doing it again."
Wednesday, 22 September 2010
Climate Change Activism Debate: Jamie Henn vs George Monbiot
Posted by
MONTAGU
Is this the start of a major debate within the climate change activist community? Veteran activist and commentator George Monbiot has been taken to task by the co-founder of climate change campaigning website 350.org, Jamie Henn. The debate so far is interesting, not only because it may be the beginning of a debate within the climate change activist community in general, but also because of what it suggests about media strategy and tactics in the fight against global warming - or more specifically, the fight to get governments to act over global warming. To explain...
Henn's article in the Huffington Post attacks an article of Monbiot's on Guardian.co.uk. In the original, Monbiot discussed the poor prospects of any sort of meaningful deal on climate change at the upcoming summit in Mexico in December. Monbiot - not being one to mince his words - argues that, with the failure of Copenhagen and the impending expiration of the Kyoto Protocol, "there is not a single effective instrument for containing man-made global warming anywhere on earth. The response to climate change, which was described by Lord Stern as 'a result of the greatest market failure the world has seen', is the greatest political failure the world has ever seen."
It's not hard to see why Henn would take this personally. 350.org, founded last year, grew from the Step it Up campaign founded by Bill McKibben in 2007. It exists, according to their website, in order to "create a grassroots movement connected by the web and active all over the world. We will focus on the systemic barriers to climate solutions, changing political dynamics whenever possible. At the same time, we'll get to work implementing real climate solutions in our communities, demonstrating the benefits of moving to a clean energy economy." Just the sort of instrument that George finds lacking in the current Green Movement, then.
To this Henn replies: "I think there is an instrument, but it isn't policy prescriptions or solar panels: it's the Internet." Henn continues: "Thankfully, there's a new movement that's been building up outside and inside the established environmental groups. All around the world, there's a new set of Young (twittering) Turks that are shaking up the status quo and offering a new way forward."
This debate raises questions about the centrality of new media to contemporary political activism, especially within the environmental movement. The 10:10 campaign, founded by McLibel and Age of Stupid director Franny Armstrong, is a good example of the strengths and limitations of this brand of Internet activism. The 10:10 campaign proposes a global day of action on the 10th October 2010 and the idea quickly spread across the world through the power of the Internet. At the same time, beyond creating press coverage, giving celebrities opportunities to demonstrate their green credentials and persuading people to recycle, its potential as a political force is unclear. In Britain it is so radical that David Cameron signed the British government up for it like a shot. How much of an effective or lasting impact will the campaign have on October the 11th?
350.org states that "we think the voice of ordinary people will be heard, if it's loud enough." But without an effective political force to channel that voice the danger, surely, is that it will be ignored among thousands of other decentralised and local actions. The Internet may be a useful tool to spread and coordinate activities, but it is surely a mistake to see it of itself as an effective instrument for containing man-made global warming. Monbiot asks "So what do we do now?" Hyperbole aside, Henn is forced to answer "I don't really know either."
Henn finishes by asking "we're doing our work, what about you?" This seems a bit rich considering Monbiot's record: founder of The Land is Ours campaign, banned from Indonesia and so on. While he can be a polarising figure his commitment to fighting climate change and finding effective solutions and strategies cannot be denied. Further, he has always championed direct action alongside strategies that aim to work within established political channels.
It will be interesting to see how this conversation pans out.
Finally, to do my bit and spread the word, the 350.org video:
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Henn's article in the Huffington Post attacks an article of Monbiot's on Guardian.co.uk. In the original, Monbiot discussed the poor prospects of any sort of meaningful deal on climate change at the upcoming summit in Mexico in December. Monbiot - not being one to mince his words - argues that, with the failure of Copenhagen and the impending expiration of the Kyoto Protocol, "there is not a single effective instrument for containing man-made global warming anywhere on earth. The response to climate change, which was described by Lord Stern as 'a result of the greatest market failure the world has seen', is the greatest political failure the world has ever seen."
It's not hard to see why Henn would take this personally. 350.org, founded last year, grew from the Step it Up campaign founded by Bill McKibben in 2007. It exists, according to their website, in order to "create a grassroots movement connected by the web and active all over the world. We will focus on the systemic barriers to climate solutions, changing political dynamics whenever possible. At the same time, we'll get to work implementing real climate solutions in our communities, demonstrating the benefits of moving to a clean energy economy." Just the sort of instrument that George finds lacking in the current Green Movement, then.
To this Henn replies: "I think there is an instrument, but it isn't policy prescriptions or solar panels: it's the Internet." Henn continues: "Thankfully, there's a new movement that's been building up outside and inside the established environmental groups. All around the world, there's a new set of Young (twittering) Turks that are shaking up the status quo and offering a new way forward."
This debate raises questions about the centrality of new media to contemporary political activism, especially within the environmental movement. The 10:10 campaign, founded by McLibel and Age of Stupid director Franny Armstrong, is a good example of the strengths and limitations of this brand of Internet activism. The 10:10 campaign proposes a global day of action on the 10th October 2010 and the idea quickly spread across the world through the power of the Internet. At the same time, beyond creating press coverage, giving celebrities opportunities to demonstrate their green credentials and persuading people to recycle, its potential as a political force is unclear. In Britain it is so radical that David Cameron signed the British government up for it like a shot. How much of an effective or lasting impact will the campaign have on October the 11th?
350.org states that "we think the voice of ordinary people will be heard, if it's loud enough." But without an effective political force to channel that voice the danger, surely, is that it will be ignored among thousands of other decentralised and local actions. The Internet may be a useful tool to spread and coordinate activities, but it is surely a mistake to see it of itself as an effective instrument for containing man-made global warming. Monbiot asks "So what do we do now?" Hyperbole aside, Henn is forced to answer "I don't really know either."
Henn finishes by asking "we're doing our work, what about you?" This seems a bit rich considering Monbiot's record: founder of The Land is Ours campaign, banned from Indonesia and so on. While he can be a polarising figure his commitment to fighting climate change and finding effective solutions and strategies cannot be denied. Further, he has always championed direct action alongside strategies that aim to work within established political channels.
It will be interesting to see how this conversation pans out.
Finally, to do my bit and spread the word, the 350.org video:
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